# Put user feedback to work

Source: [Subview](https://subview.ai/use-cases)

Bring user evidence into the decisions that shape your product and its growth.

## Find your next feature opportunity

Product discovery

Understand the needs behind feature requests and recurring complaints. Connect an unmet need to a proposed improvement and a reason to investigate it.

Put it to work: Build a shortlist for product discovery and feature planning, with supporting reviews for each opportunity.

## Uncover friction in onboarding and activation

Activation

Find feedback about confusing setup, account access, and unclear first steps. Identify possible barriers to getting value and explore improvements that address them.

Put it to work: Focus onboarding research and test proposed changes against your activation data.

## Understand pricing and purchase objections

Conversion and retention

Explore what users say about value, paywalls, billing, and expectations. Identify opportunities to improve the experience and explain your offer more clearly.

Put it to work: Develop product changes and messaging experiments to test against conversion and retention data.

## Make your positioning reflect what users value

Positioning

Find the benefits users praise and the language they use to describe them. Get recommendations for communicating that value in listings, landing pages, and campaigns.

Put it to work: Create messaging angles grounded in customer language and ready to test.

## Learn from your competitors' reviews

Competitor analysis

See what users value in competing products and where their needs remain unmet. Compare that feedback with reviews of your own products to find opportunities for improvement and differentiation.

Put it to work: Bring competitor evidence into product discovery and positioning decisions, with separate recommendations for product and marketing.

## Turn a recurring complaint into an action to test

Prioritization

Connect a broad theme to a specific problem and a proposed response. Understand why it matters to your goals and how your team can check the result.

Put it to work: Shape a feature plan and coordinate the experiments each team will run.

## Give each team an action to test

A broad theme such as “booking is confusing” becomes more useful when your team can connect it to a specific problem and a proposed response.

If reviews repeatedly describe uncertainty after submitting a booking, Subview can turn that pattern into recommendations for product and marketing.

## Illustrative example: Make booking confirmation clear

Booking experience

Users cannot tell whether their booking is confirmed or still awaiting a response.

User evidence: Recurring reviews describing uncertainty after submission provide the basis for investigating the issue.

Product recommendation: Make confirmation and status clear, including what happens next and whether the user needs to take action.

Marketing recommendation: Explain the booking process and confirmation expectations clearly in onboarding and relevant communications.
Reason to prioritize: If improving booking completion is a team goal, uncertainty at this step makes the issue relevant to investigate.

How to validate: Check whether the changes improve booking completion and reduce related complaints.

## See what your team could act on next

Tell us about your app, your goals, and the decisions you want to make. We'll focus the conversation on what matters to your team.

[Book a Demo](https://subview.ai/book-a-demo)